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NEWS19 November 2013

SurveyMonkey adds enterprise-level service plan

North America Technology

US — SurveyMonkey has users within 99% of the Fortune 500 companies, says CEO Dave Goldberg – but until now, the DIY survey software platform hasn’t had an enterprise-level service plan.

That changed yesterday with the launch of SurveyMonkey Enterprise, which is essentially a souped-up version of the company’s existing Platinum plan.

What’s different for Enterprise customers, as opposed to individuals, is that the person buying the package becomes an administrator of the account, allowing others to use it, but retaining central management and control.

People within organisations still get to do all the things that they would expect to do as individual users of the software, but admins get oversight of all the company’s survey output, the data collected and other security features.

Although SurveyMonkey is already “pretty well penetrated in large organisations,” Goldberg thinks that the lack of an enterprise package “has made it harder for them to more broadly adopt us”.

“So, from a revenue perspective, I think [Enterprise] will be positive for us,” he says. “And as we add features specifically for this, I think there will be additional uptake.”

At this point, however, the survey product itself hasn’t changed, says Goldberg. “But it is a big deal for us. It’s a change in how we talk to our customers.”

For a start, SurveyMonkey will be employing sales people for the first time, who will be liaising with Enterprise customers regularly. Out of that, Goldberg says: “I think we’re certainly going to get a deeper understanding of what organisations want.”

However, he says that “there are some things that we’re not going to go after”. The way Goldberg explains it, “very high-end providers” of enterprise feedback software are not on SurveyMonkey’s hit list. “I don’t think that’s where we want to go. We don’t want to compete directly with Confirmit, for example.”

@RESEARCH LIVE

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