The new software brings together various data sources into an Azure-cloud warehouse that clients can use to obtain analytics insights and personalise user experiences.

It includes visualised business intelligence visual dashboards, embedded Google Maps and lifestyle segmentation, targeting and profiling.

Mark Weber, chief executive, Strum, said: "We're providing our clients analytical power tools, as well as expert consulting and automation, to solve their ‘last mile’ challenges."

Strum, which rebranded from Weber Marketing Group last month, has offices in Seattle, Boston and Atlanta.