NEWS4 August 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS4 August 2010
In his new book, The Conversation Manager, Steven Van Belleghem of InSites Consulting describes how marketers need to adapt to new roles in order to keep connecting with consumers.
As businesses get used to observing, facilitating and participating in conversations with their customers, market research will also need to reinvent itself, Van Belleghem says, in order to continue providing useful information.
In this seven-minute interview, Robert Bain speaks to him about the challenges facing the research business.
Click here to stream or download the MP3 file.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Analyst (Portuguese fluency) – Retail Finance Insights Consultancy
£26–34,000
Spalding Goobey Associates
Associate Director – Mixed Methods – Top Tier Insight Agency
£50 – 65,000 + Bens
Resources Group
Associate Director – Finance / Auto
Up to £55,000 + Benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments