The firm, which is now called Stein + Partners Brand Activation, will work with Pivot and content-marketing agency Kilter as part of the network. Other firms taking part are PR agency Middleberg Communications, audience marketing platform Bizo and media buying firm World Media.

SPBA president and COO Tom Stein said: “We believe that brand activation requires capabilities that complement our own. So we have formed a network with several partners, mid-sized, independent providers as we are, to bring these capabilities together for our clients with an extremely high level of integration and responsiveness.”

He continued: “We have spent a lot of time defining what it is that makes a brand an ‘activated’ brand, and we have embedded this into our processes, our service offerings and our total focus on pivotal business outcomes.”