Starcom MediaVest Group expands Rentrak deal
The deal includes access to StationView Essentials data from 20 major and mid-sized markets, as well as national ratings information via the TV Essentials tool.
Helen Katz, Starcom’s senior vice president of research, said: “By continuing to explore more granular TV data, we can help our [advertising] clients learn more about national and local television behaviour in a long tail viewing environment.”
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