NEWS14 December 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS14 December 2015
Craig Scott co-founded his medical device research company, Greensand, a year ago; building on his previous article about his experiences as a start-up he shares how the journey is unfolding.
Starting a company is an emotional journey where the highs are very high but the lows are very low. A year in, it hasn’t changed. In fact, I’m told by other, more established, business owners that it never changes as you lurch from the crest of a project win to the bottom of a project loss. I had said that I feel life more acutely and that continues to be true. No more so than the day we won our first project (it was a Friday and things got messy).
So, what are the highs and the lows of a start up?
Highs:
Lows:
A friend raised the question, ‘so how do you get considered for projects?’ Our view is that you have to stand out or stand still. In other words, drive awareness then interest (to use the AIDA acronym). Where do you go to stand out? That depends on your industry but start by raising your presence at key industry events and with key target clients. How to generate interest? It’s a perennial challenge for agencies to differentiate but you cannot be a cookie-cutter. Find your meaningful point of difference and magnify it to stand out. What may be old hat in one industry could be cutting-edge thinking in another.
There are two other factors that are important in the mix of success. Firstly, time – projects happen when clients need them to happen, not when it would suit you. So you have to be in the game long enough for the projects to occur (which is inevitably all at once). And secondly, of course, luck – of which you cannot have too much but some of which, you make for yourself.
0 Comments