Spotlight: IFF Research’s Katie Oldfield
The Spotlight interview has fast become one of the most watched features on Research Live. In the latest episode IFF Research’s associate director Katie Oldfield has some salient advice for young researchers, and a word or two to say about the misrepresentation of research results in the media.
Video:
Katie Oldfield
If you would like to appear in a Spotlight video, please contact Marc Brenner. Just click on his name under the this story’s headline.
You may need to use stereo headphones to listen to this video.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
2 Comments
Nelson Merchan
16 years ago
Great interview, great format! It is important to get our younger generation interested in the market research industry. It is an industry that makes a very important contribution to businesses and our life style. http://www.clicroi.com
Like Reply Report
Mole
16 years ago
Well done Pi. All the best etc
Like Reply Report