Spotlight: IFF Research’s Katie Oldfield

Katie Oldfield is associate director at IFF Research. In this four minute interview she offers us her professional take on jargon and the next big thing.

The Spotlight interview has fast become one of the most watched features on Research Live. In the latest episode IFF Research’s associate director Katie Oldfield has some salient advice for young researchers, and a word or two to say about the misrepresentation of research results in the media.

Video:

Katie Oldfield

If you would like to appear in a Spotlight video, please contact Marc Brenner. Just click on his name under the this story’s headline.

You may need to use stereo headphones to listen to this video.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

2 Comments

Nelson Merchan

Great interview, great format! It is important to get our younger generation interested in the market research industry. It is an industry that makes a very important contribution to businesses and our life style. http://www.clicroi.com

Like Report

Display name

Email

Join the discussion

Mole

Well done Pi. All the best etc

Like Report

Display name

Email

Join the discussion


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts