Spotify pens music analytics deal with Musicmetric

Under the deal, Musicmetric will integrate Spotify data allowing it to be analysed alongside other data streams, so that music industry chiefs can understand how to better leverage revenues. Spotify’s existing analytics offering will now enable users to access all their data through Musicmetric, meaning streaming data can be laid on top of social media trends, BitTorrent consumption and sentiment for over 700,000 artists.

It should enable industry professionals to aggregate all key data streams in one place, so that they can see the relationship between their marketing campaigns and social media activity, file sharing and Spotify consumption.

Marie-Alicia Chang, co-founder of Semetric, owners of Musicmetric, said: “As the world’s leading streaming music site, combining Spotify’s data within Musicmetric Pro gives us a significant advantage. Our detailed BitTorrent data sphere already eclipses anything available in the market place, and the addition of legal streaming information will enable our clients to benefit from the most advanced music analytics available anywhere”

Will Hope, label relations director from Spotify, added: “Spotify is growing quickly; we now have more than twenty million users across 17 countries, and therefore our listener data is invaluable to the music industry. We are confident that by allowing labels and managers to clearly see the links between streaming, sales and online interaction, that we can work even more closely with rights holders to drive more listeners and increase revenues for artists on the service.”

Yesterday, Semetric announced the successful completion of a new funding round with £3m ($4.7m) of new investment coming from Imperial Innovations and Pentech Ventures.