Splio acquires Tinyclues

The acquisition will allow Splio to expand its work in artificial intelligence (AI)-powered CRM and will see its staff number rise to 250 across Europe, Middle East and Africa, with annual revenue of more than €30m.

As a result of the acquisition, Tinyclues’ predictive intelligence tools will be integrated into Splio’s CRM.

Splio is a marketing technology company headquartered in Paris, with 200 employees, 90 of whom work in product and research and development, and five offices in Paris, Milan, Barcelona, Shanghai and Tunis.

Tinyclues based in Paris and New York and works by analysing first-party data to help predict customer purchase intent.

Mireille Messine (pictured right), chief executive at Splio, said: “AI has become the new standard for better understanding customers and personalising large-scale marketing communications regardless of industry or business size.

“The Tinyclues platform, based on deep learning, strengthens our leadership, and provides new opportunities for sectoral and geographical growth.”

David Bessis (pictured left), chief executive at Tinyclues, said: “For a long time, Splio and Tinyclues have shared the same vision of CRM and the same ‘one-to-one at scale’ ambition for clients.

“Joining Splio enables our deep learning platform to express its full potential by allowing brands to carry out predictive marketing, including customer management and activation.”