South Africa’s Establishment Survey to end

SOUTH AFRICA – Industry organisations The Publisher Research Council (PRC) and the Broadcast Research Council (BRC), along with Kantar TNS, are ceasing production of the Establishment Survey.

The survey provides cross-platform, cross-device data on media consumption in South Africa. After running for three years, it will cease from the end of 2019, following a review of the media and marketing industry. The last deliverable will be available to the industry in March 2020.

The survey led to the introduction of a new Socio-Economic Measure (SEM) to track socio-economic indicators in South Africa, replacing the previous population segmentation model, LSMs.

The organisations said their mutual decision to close the survey would allow the PRC and BRC to “engage with industry players towards standardisation across all studies” as well as exploring the possibility of “a joint survey that will holistically meet the needs of all key stakeholders”.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts