NEWS10 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— WPP CEO Martin Sorrell has predicted an “anemic and mild” recovery for the advertising market in 2010, but remains optimistic about the prospects for consumer insight.
In an interview with CNBC Sorrell said that business in April and May had been worse than in the first quarter of 2009 and that he doubted that the pattern would change for June. Sorrell mused that weak trade performance could be due to “midsummer lethargy” but nevertheless signalled that general confidence was “more downbeat than it was a few months ago”.
He felt that President Obama’s fiscal stimulus package was “as yet” not working and that there may be a need for “a little bit more”.
However, Sorrell was more bullish about the growth drivers for his own organisation, marking out consumer insight. “We think clients are very focused, particularly in these difficult times, understanding what consumers are thinking about, what we are driven by or not driven by – trying to understand that in better detail.” He also cited emerging markets and digital media as being key to WPP’s recovery plans.
He was speaking at the Allen & Co summit in Idaho, an event that gathers top executives in the media business.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
The world's leading job site for research and insight
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Hasson Associates
Senior Research Executive – Consumer Psychology
£28000–32000
Hasson Associates
Commercial Director
£80000–90000
RT @researchlive: Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better repre…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments