Solve Media captures ComScore team-up
Solve Media delivers brand imagery in a Captcha-style system, where instead of asking web users to input a string of randomly generated letters and numbers, users are asked to type out a product’s advertising tagline.
Working with ComScore, the company has developed a Native Insight research tool that uses this technology to ask questions and collect information from web users to help advertisers optimise their digital campaigns.
Solve Media CEO Ari Jacoby said: “We guarantee performance for brand campaigns and we’re excited to turn brand data into actionable insights in order to deliver campaign success in a faster, more economical and efficient manner.”
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