NEWS4 March 2013

Solve Media captures ComScore team-up

Data analytics North America

US — Online advertising technology firm Solve Media has teamed up with digital measurement agency ComScore to gauge advertising effectiveness thorough Solve Media’s Captcha-like ad platform.

Solve Media delivers brand imagery in a Captcha-style system, where instead of asking web users to input a string of randomly generated letters and numbers, users are asked to type out a product’s advertising tagline.

Working with ComScore, the company has developed a Native Insight research tool that uses this technology to ask questions and collect information from web users to help advertisers optimise their digital campaigns.

Solve Media CEO Ari Jacoby said: “We guarantee performance for brand campaigns and we’re excited to turn brand data into actionable insights in order to deliver campaign success in a faster, more economical and efficient manner.”