The firm says the platform has an “emphasis” on social ROI metrics and is available for a “fraction of the cost” of competing tools like Argyle and Wildfire. The SocialMotus tool allows users to gather intelligence on their social marketing performance.

The analytics side of the product is integrated with Google Analytics and publishes statistics and conversation tracking campaigns. Additional sites such as LinkedIn will be added in the next few months.

David Lin (pictured), founder and CEO at SocialMotus, said: “We want companies to truly understand how they’re performing and improve on that performance.”