Spanish-language broadcaster Univision will be the first to use the new service. Monica Talan, SVP of corporate communications and public relations, said: “The significant growth in Hispanic connectivity via interactive platforms, including social, has made it imperative that we partner with SocialGuide to better connect [with viewers] on a much deeper level.”

Alongside its Intelligence offering, SocialGuide has developed apps designed to help TV viewers decide what to watch based on ongoing analysis of TV-related buzz.

SocialGuide founder Sean Casey (pictured) said: “With the growing Hispanic television audience in the US, it was critical to include Spanish-language programming on our SocialGuide Intelligence platform. We are excited to partner with Univision and provide them with social insights about their programming and social audience.”