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Social Media Research

Use key social media channels to engage with customers and capture accurate customer insights

London, 23 September 2010

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Social media has turned the traditional approach to engaging and communicating with consumers on its head. Researchers must understand how to interpret the complex relationship between consumers’ online and offline identities and what this means for findings generated using social media techniques.

Social Media Research will examine how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Don’t miss key contributions from O2, Metro, The Guardian, Virgin Media and internet critic Andrew Keen.

Keynote address: Andrew Keen, author and broadcaster

Andrew Keen is author of Cult of the Amateur: How the Internet is killing our culture, and is widely regarded as the leading contemporary critic of the Internet. The San Francisco Chronicle recently wrote that “every good movement needs a contrarian. Web 2.0 has Andrew Keen.” Andrew was a member of the pioneering generation of Silicon Valley visionaries who first “got” the Internet. He founded Audiocafe.com in 1995 and, as the Chief Executive of Audiocafe.com, became a Silicon Valley celebrity.  He has held senior management positions at a number of venture capital backed start-ups including Pulse, Santa Cruz Networks and Pure Depth. Andrew is currently the Founder and Chief Executive of afterTV LLC, a firm that helps marketers optimise their brand desirability in the post-TV consumer landscape.

Join your industry peers and learn how to:

• Drive accuracy of social media research and establish best practice
• Identify key social media channels and develop effective strategies to meet specific research aims
• Emulate social media and develop bespoke online communities to engage positively with a target market.
• Identify brand VIPs and understand how to drive online brand advocacy
• Monitor and interpret  consumer opinions and preferences derived from online conversations
• Determine what’s next in social media and how researchers can tap into it

Five reasons to attend:http://cms.research-live.com/CMS/storyEdit.aspx?storyCode=4002813#

• Hear from leading social media communities, commentators, research agencies and high profile brands
• Get involved using our live Twitter feeds, online bulletin boards, interactive voting
• Participate in interactive debates and be part of the social media conversation
• Examine how leading brands are using social media to get closer to their audiences and positively influence online conversations
• Save £100 when you book before 20 August with the Early Bird Discount

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