NEWS15 September 2010
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NEWS15 September 2010
Social media has turned the traditional approach to engaging and communicating with consumers on its head. Researchers must understand how to interpret the complex relationship between consumers’ online and offline identities and what this means for findings generated using social media techniques.Social Media Research examined how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Key contributions included O2, YouTube, Ipsos Media CT, FreshNetworks and internet critic Andrew Keen.
Social media has turned the traditional approach to engaging and communicating with consumers on its head. Researchers must understand how to interpret the complex relationship between consumers’ online and offline identities and what this means for findings generated using social media techniques.
Social Media Research examined how research professionals can use social media to best capture customer insights, engage with customers positively and improve accuracy of social media research findings. Key contributions included O2, YouTube, Ipsos Media CT, FreshNetworks and internet critic Andrew Keen.
Understanding what users want from social media and how it fits into their lives
Andrew Keen
Assessing the validity of online research in a new world
Annelies Vernaeghe
Examining the latest findings from YouTube’s social media research
What’s next in social media and how can researchers tap into it?
Building accurate consumer insights from online conversations
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