NEWS15 February 2016

Social media analytics market set for strong growth

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GLOBAL — The worldwide social media analytics market is set to grow from $1.6bn ( 2015 ) to $5.4bn by 2020, at a Compound Annual Growth Rate of 27.6%, according to new figures. 

Social media

The expected growth is attributed to a transition from traditional business intelligence techniques to advanced analytics techniques, as well as a strong surge in the number of social media users. 

The report predicts that the North American region will continue to be the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is attributed to the high penetration of social media analytics in industries such as manufacturing, healthcare, transportation and logistics in the region.