NEWS16 September 2010

Smithsonian Institution signs up for Rentrak ratings

New business North America

US— The Smithsonian Channel, a joint venture between the Smithsonian Institution and Showtime Networks, has signed up to use Rentrak’s TV Essentials tool to measure audience figures.

The channel screens a range of programming supplied by the famous museum and research institute. The TV Essentials service collects second-by-second viewing information from set-top boxes across the US.

Showtime Networks’ SVP of finance operations and business development Chris Shelkin said: “As we launch new programmes, Rentrak’s TV Essentials will allow us to monitor programme viewership as we continue to demonstrate our value to advertisers.”