NEWS16 September 2010
US— The Smithsonian Channel, a joint venture between the Smithsonian Institution and Showtime Networks, has signed up to use Rentrak’s TV Essentials tool to measure audience figures.
The channel screens a range of programming supplied by the famous museum and research institute. The TV Essentials service collects second-by-second viewing information from set-top boxes across the US.
Showtime Networks’ SVP of finance operations and business development Chris Shelkin said: “As we launch new programmes, Rentrak’s TV Essentials will allow us to monitor programme viewership as we continue to demonstrate our value to advertisers.”
The world's leading job site for research and insight
Resources Group
Account Manager – Online Market Research Platform
£35–50,000 plus strong bonus!
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Resources Group
Senior Research Manager – Global Communications Consultancy
£45,000–£50,000 (flex) + Superb benefits
-
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk -
© Copyright 2024 Research Live
0 Comments