NEWS26 November 2013

SMG wins Bluewater shopper satisfaction measurement task

New business UK

UK — Lend Lease, the developer and manager of Kent-based shopping centre Bluewater, has commissioned Service Management Group (SMG) to measure and analyse shopper satisfaction.


SMG said the research will also be used to track the effectiveness of events, new guest experience initiatives and the wider retailer experience at Bluewater.

The programme of research goes live on 1 December but will be fully rolled-out in January.

Bluewater is a £1.2bn development that was completed in 1999.