NEWS25 May 2021

Smartly acquires Viralspace

AI Data analytics M&A Media News North America

US – Automation software company has acquired digital advertising firm to increase the availability of insights for advertising campaigns.

Finance data abstract image

Viralspace uses artificial intelligence (AI) to help make data-driven decisions about advertising and make predictions about advertising performance. Terms of the acquisition have not been disclosed.

The acquisition will bolster Smartly’s range of data products for the advertising industry. Smartly helps customers publish ads across formats and social channels and uses predictive algorithms to boost conversion rates.

Kristo Ovaska, chief executive and founder of Smartly, said: “When the algorithms brands have long relied on are failing them, creative becomes an increasingly valuable lever to pull.

“It’s the silver bullet needed to drive performance, but powerful performance improvement requires superior technology.”