NEWS25 May 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Automation software company Smartly.io has acquired digital advertising firm Viralspace.ai to increase the availability of insights for advertising campaigns.
Viralspace uses artificial intelligence (AI) to help make data-driven decisions about advertising and make predictions about advertising performance. Terms of the acquisition have not been disclosed.
The acquisition will bolster Smartly’s range of data products for the advertising industry. Smartly helps customers publish ads across formats and social channels and uses predictive algorithms to boost conversion rates.
Kristo Ovaska, chief executive and founder of Smartly, said: “When the algorithms brands have long relied on are failing them, creative becomes an increasingly valuable lever to pull.
“It’s the silver bullet needed to drive performance, but powerful performance improvement requires superior technology.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
It is important to recognise and embrace the benefits of working in the market research industry, writes Louise McL… https://t.co/r7qSMTIVKk
Course5 Intelligence secures $28m investment https://t.co/tPodAbFUx1 #mrx #marketresearch
Aspect to launch Manchester viewing facility https://t.co/9ZQBkbPRMN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant Senior Research Associate – Social (Health)
Up to circa £40,000 + Bens
Hasson Associates
Survey Programmer-Dimensions
£35000–55000
Hasson Associates
DP Analyst
£30000–38000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: MRS and MTab partner on training and certification https://t.co/r3ehEDDGRs #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments