NEWS9 September 2009

Skopos unveils social media and UGI tools

News Technology Trends UK

UK— Skopos has announced details of Netnography, a social media tool and Webalyzer, a website analysis product.

Netnography is described as being able to “show how consumers are communicating about brands and products, what language they are using in these communications and what, if any, subliminal messages are beneath the overt communications”.

Webalyzer evaluates websites using a two-stage process involving desk research and a quantitative study.

Both products will make their debut at the Digital Expo Conference in Cologne later this month.