Skopos unveils online buzz-tracking tool
The new ChatBack tool was designed in consultation with sister company Nitro Digital and enables “instant and ongoing capture” of online opinion, sentiment and comments.
A series of optional extras will allow users to undertake more in-depth research through online communities and forums to enable deeper investigation of topics identified.
Skopos said that “ChatBack ultimately enables our clients to optimise their digital marketing mix” and that a mobile offering would be announced in the future.
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