NEWS13 May 2010
UK— Skopos has launched a new tool to help clients track online buzz and monitor what is being said about them on social media sites.
The new ChatBack tool was designed in consultation with sister company Nitro Digital and enables “instant and ongoing capture” of online opinion, sentiment and comments.
A series of optional extras will allow users to undertake more in-depth research through online communities and forums to enable deeper investigation of topics identified.
Skopos said that “ChatBack ultimately enables our clients to optimise their digital marketing mix” and that a mobile offering would be announced in the future.
Related Articles
The world's leading job site for research and insight
Resources Group
Strategic Insights Consultant (Consumer Strategy) – Strategic Insights Consultancy
c. £50–70,000
Resources Group
Market Research Executive, Clientside – Education Sector
£28,000–32,000 + good benefits
Hasson Associates
Senior Research Executive
£30000–40000
Featured company
-
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
© Copyright 2023 Research Live
0 Comments