NEWS16 November 2009

Simpio Marketing acquires keyword researcher Wordze

M&A North America

US— Keyword research technology provider Wordze has been acquired by Texas-based Simpio Marketing for an undisclosed amount.

Simpio CEO Bradley Markham will act as Wordze’s chief operating officer during the transition to its new owner and oversee the introduction of new features, including video training courses, instruction materials and personal coaching.

Following the acquisition, the Wordze tool will be sold at a discounted rate of just under $40 a month for the next three months.

Markham said: “As a former Google keyword specialist and affiliate marketer myself, I have used the Wordze platform to significantly increase sales conversions and build huge and highly targeted keyword lists for my own advertising and SEO efforts. I can unequivocally say that there is no better tool for internet marketing research, and I am especially proud to offer such a high-quality tool set to the public at a reasonable price. “