NEWS14 July 2023
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Quantitative semiotic analysis technology provider Signoi has released a beta version of an artificial intelligence (AI) tool for analysing text and imagery data.
The tool, named Mr Toad after a character from Kenneth Grahame’s novel The Wind in the Willows, will produce reports from text and imagery data and is powered by a large language model.
Mr Toad provides in-depth analysis of data, with priorities and advice for action, but also generates image prompts for creating mood boards.
Andy Dexter, founder at Signoi, said: “Our mission has always been to harness AI’s potential for unearthing narratives and hidden meanings within massive data sets.
“While not imbued with real-life intelligence, Mr Toad, just like its namesake, excels at a kind of amphibious cunning – swimming through deep pools of data to extract meaningful, actionable insights.”
Signoi co-founder Andrew Jeavons added: “Large language models are at the leading edge of AI technology and we are proud to be bringing this technology to our clients in a uniquely user friendly and engaging way.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Resources Group
Business Development Director – Tech/Data Collection Platform
£Negotiable plus strong bonus
Spalding Goobey Associates
Part Time Operations Executive, Qualitative Market Research
£23–27,000 pro rata
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments