Signoi’s platform runs on a series of proprietary analytical modules and algorithms. The company was launched in November 2018 to decode and measure implicit and explicit meaning in unstructured data.

Uses of the technology include customer experience, brand strategy, category analysis and cultural intelligence, the company said.

The three agencies have signed up to use the platform under licence.

Mesh Experience will use the technology on its real-time experience tracking and social media to gain insights on consumers’ experiences with brands. The Lab, meanwhile, is using the platform to deconstruct and understand broad concepts, including courage in Australia.