NEWS12 March 2010

SheSpeaks launches women’s online communities

News North America

US— Online community builder SheSpeaks is offering to connect brands with targeted communities of 2,000 or more women for qual and quant studies.

Beauty and personal care brand Chrysallis has been named as an early customer, signing up to a community of 5,000 female consumers nationwide to generate feedback, insights and awareness for its StriVectin skincare range.

The communities are expected to provide brands with product and marketing insights, new product idea feedback and help foster advocacy among community members.

Aliza Freud, CEO of SheSpeaks said, “Brands have a need to develop insights and drive innovation more quickly than ever… Our communities are designed to connect brands with their target customer for a direct dialogue and engagement that generates both deep and scalable feedback.”