SHC Universal boosts panel

The company said that as a result of additional financial investment and new recruitment techniques it had increased the number of active emails by 15% in the past year. Over the coming year it intends to expand its international panels.

SHC Universal’s CEO, Jerry Arbittier, said: “This increase means: the ability to obtain more completes from client lists; improved validity and reliability in your research; and the ability to get responses from smaller sample segments.”