NEWS17 August 2012

Service Management Group buys Locately

M&A North America

US— Customer loyalty research agency Service Management Group (SMG) has acquired Locately, an agency specialising in consumer location analytics.

Locately’s technology combines mobile surveys with GPS analytics helps clients such as retailers, manufacturers and restaurants understand how people make shopping and dining decisions.

Andy Fromm (pictured), CEO at SMG, said: “We have already tested Locately’s technology with some of our clients and are extremely impressed. Consumers respond well to short and relevant mobile surveys.”

Terms of the deal were not disclosed.