Semcasting launches voter ID tool

The tool, called Real-Time Voter Measurement (RTVM), is included in the company’s AudienceDesigner (ADS) platform.

RTVM will allow political campaigns, candidates and their agencies to have transparency across platforms into which voters they have reached, who they have not reached and what messages have been delivered.

The tool also allows users to re-identify the recipient of an impression from the original audience, automatically creating a child segment of the original audience in ADS that can be profiled, versioned and deployed with new creative.

The ADS platform uses a number of sources including postal addresses, devices and hashed emails as well as 35 social, display and connected TV media platform IDs that cross-reference to registered voters.

Ray Kingman, chief executive and founder at Semcasting, said: “2024 is lining up to be one of the most consequential elections of our time and more efficient voter communications strategies are essential for positively impacting fundraising, persuasion and get out the vote.

“For the first time ever with RTVM and ADS, political marketers can deliver more impactful messaging sequences at the audience level and verify proof of engagement on a one-to-one basis with each voter.”