NEWS2 February 2023

See and Sherbert enter partnership

News UK Youth

UK – London-based research businesses See Research and Sherbert Research have signed a strategic partnership that will combine See’s global market research operation with Sherbert’s specialisms in children, youth and family insight.

Screengrab of Sherbert Research website

Founded in 2011, See Research works with clients including The Coca-Cola Company, Panasonic and Hays. Sherbert Research is a qualitative specialist focused on research with young people, with clients including The FA, BBC, Hasbro and Kellogg’s.  

Through the partnership, the agencies will combine knowledge and experience gained from cross-category experience in a client base across sectors including food and drink, consumer healthcare, tech, retail and sports and leisure.

Some Sherbert Research employees will join the See Research team as part of the agreement. Further terms of the agreement have not been disclosed.

Howard Josephs, managing director at See Research, said:"We are excited to welcome Sherbert into the See family and to build on our brilliant existing UK and international offering. This means we will be able to deliver even better outcomes to existing and future clients."

Nicki Karet, managing director at Sherbert, said: "Partnering with See not only allows Sherbert to do more for existing clients, but it gives our team access to the opportunities provided by See’s extensive client and global partner network."