NEWS2 February 2023
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
UK – London-based research businesses See Research and Sherbert Research have signed a strategic partnership that will combine See’s global market research operation with Sherbert’s specialisms in children, youth and family insight.
Founded in 2011, See Research works with clients including The Coca-Cola Company, Panasonic and Hays. Sherbert Research is a qualitative specialist focused on research with young people, with clients including The FA, BBC, Hasbro and Kellogg’s.
Through the partnership, the agencies will combine knowledge and experience gained from cross-category experience in a client base across sectors including food and drink, consumer healthcare, tech, retail and sports and leisure.
Some Sherbert Research employees will join the See Research team as part of the agreement. Further terms of the agreement have not been disclosed.
Howard Josephs, managing director at See Research, said:"We are excited to welcome Sherbert into the See family and to build on our brilliant existing UK and international offering. This means we will be able to deliver even better outcomes to existing and future clients."
Nicki Karet, managing director at Sherbert, said: "Partnering with See not only allows Sherbert to do more for existing clients, but it gives our team access to the opportunities provided by See’s extensive client and global partner network."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Ray Poynter elected Esomar president https://t.co/MbOWcAondb #mrx #marketresearch
TikTok faces BBC and government phone restrictions https://t.co/At25zl9J6y #mrx #marketresearch
UKOM extends Ipsos online audience partnership until 2027 https://t.co/VFeAI00MFp #mrx #marketresearch
The world's leading job site for research and insight
Network Rail
Research & Insight Manager
Band 4B, £34,050–£38,305
Hasson Associates
Dualist Associate Director
£50000–60000
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Tigger type managers are good at climbing trees but not necessarily at getting down : beware https://t.co/7vzfBIF4gT
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments