Sanger (pictured) will focus on developing Verve’s core business internationally through new products and propositions.

He previously held leadership roles at Kantar, dunnhumby, Nielsen and GfK, before establishing his own insight consultancy.

Following Verve’s merger with Potentiate in the UK last year, Sanger will work alongside Daniel Alexander-Head, Potentiate’s innovation director, with a particular focus on community panels and customer experience.

Andrew Cooper, chief executive and founder, Verve, said the company had a “strong” first quarter and added: “We’re pouring fuel on the flames with investment in innovation and are delighted to have Adrian on board to help us do just that.”