NEWS7 January 2015

Sainsbury’s Christmas ad tops YouTube charts

Data analytics News UK

UK — YouTube’s ad leader board for 2014, which ranks the ads people have chosen to watch throughout the year in the UK, showed Sainsbury’s Christmas ad featuring the WW1 truce football game was the most watched.

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Sainsbury’s beat brands such as John Lewis and Nike in terms of views. YouTube made Wieden + Kennedy the top creative agency of 2014 with Mindshare the top media agency, using an algorithm to include paid views, organic views and audience retention.

YouTube’s 10 most watched ads in 2014 achieved more than 330 million views globally.

The full list is:

  1. Sainsbury’s Official Christmas 2014 Ad
  2. John Lewis Christmas Advert 2014 – #MontyThePenguin
  3. Nike Football: Winner Stays featuring Ronaldo, Neymar Jr., Rooney, Ibrahimovi?, Iniesta & more
  4. Nike Football: The Last Game featuring Ronaldo, Neymar Jr., Rooney, Zlatan, Iniesta & more
  5. Always #LikeAGirl
  6. Three – #SingItKitty – cat advert
  7. Marks & Spencer Christmas advert 2014 #FollowTheFairies
  8. Most Shocking Second a Day Video
  9. Sapeurs – New Guinness advert ( 2014 )
  10. Human Loop the Loop with Damien Walters – Pepsi Max. Unbelievable #LiveForNow.

Jane Bainbridge

Data analytics News UK

@RESEARCH LIVE

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