Ruler Analytics appoints Gregory as non-executive chairman

Ruler Analytics matches website conversion, lead and inbound telephone call data against the marketing source from which it was generated. 

At Latitude, Gregory was responsible for leading the teams to plan and implement campaigns for clients across Europe, the US and MENA regions. He is also co-founder of SAScon, a search analytics and social conference.

“We are delighted to have Richard on board," said Daniel Reilly, director at Ruler Analytics. "His industry knowledge is second-to-none and we are honoured to welcome him to the team.

"We look forward to seeing his natural enthusiasm and working with him to drive results and help Ruler Analytics to continue to grow.”