RS Consulting Group rebrands to Bright Blue

The rebrand means that the separate market research brands that operated under the RS Consulting Group – social research agency mruk, B2B agency RS Consulting, Consensus Research which focused on financial, and consumer research agency Leapfrog – will now all be known as Bright Blue.

Joint managing director Kate Anderson (pictured) said: “We brought the brands together over time and have long worked together as a single team, leveraging our skills and experience – a single forward-looking brand will help convey this to the outside world.”

There will be no changes to staff or business locations.

Its offices are in London and Glasgow and Bright Blue Research is part of the Cello Group of companies.