NEWS21 August 2012

Roy Morgan Research explores ‘The Digital Universe’

Asia Pacific Features

AUSTRALIA— Roy Morgan Research has added a new module to its Single Source customer research databank with the aim of helping marketers explore how digital touchpoints are affecting Australians’ daily lives, including their media consumption, shopping habits, socialisation and expectations.

Michele Levine, CEO of Roy Morgan Research, said “a thorough understanding of ‘The Digital Universe’ will be essential to the survival of every Australian business in the next decade”.

“The Digital Universe has created an unparallelled, seismic shift in the way Australian consumers are interrelating and behaving,” she said.