NEWS5 November 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US— Gartner has succeeded in dismissing a libel complaint brought by a software company angry at being described as a ‘niche’ player – though the vendor has been granted leave to file an amended complaint.
District Court Judge Jeremy Fogel agreed with the IT analyst’s argument that its Magic Quadrant reports and the positioning of ZL Technologies in the ‘niche’ quadrant constituted “non-actionable opinion”.
ZL had argued that its placement in the reports was derogatory “because they are understood by technology purchasers as a warning, by Gartner, that ZL and the ZL products are not good choices for enterprise email archive applications”.
The company claimed to have suffered damages of at least $132m “as a direct and proximate result of Gartner’s defamatory statements”.
However, Judge Fogel noted, “There is no allegation that Gartner actually said that ZL is not a good choice.”
In granting the research firm’s motion to dismiss, the judge left the door open for ZL to submit an amended complaint within 30 days – though leave to amend has been denied for claims made by ZL under California laws on unfair competition and false advertising.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Ray Poynter elected Esomar president https://t.co/MbOWcAondb #mrx #marketresearch
TikTok faces BBC and government phone restrictions https://t.co/At25zl9J6y #mrx #marketresearch
UKOM extends Ipsos online audience partnership until 2027 https://t.co/VFeAI00MFp #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Head of Analytics
£70000–85000
Hasson Associates
Behavioural Science – Associate Director
£50000–55000
Hasson Associates
Research Manager – Consumer Psychology
£37500–40000
Related Articles
Tigger type managers are good at climbing trees but not necessarily at getting down : beware https://t.co/7vzfBIF4gT
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments