The new reporting features were created so the platform was more mobile-friendly.

Chat Lab users can create a report that shows both quantitative and qualitative data.

Searchable video transcriptions are added to Topline Reports in real time and Participation Reporting gives users response rates, completion rates, sample size and average time to complete chat surveys.

Andrew Reid, CEO and founder of Rival Technologies, said: “As more executives seek real-time access to the authentic voice of the customer, the work of the insights department needs and deserves to be elevated within a company.

“By going mobile-first, there is no longer a need for 20-page reports and slide presentations, making it easier to capture the attention of key decision makers within an organisation.”