Rival Technologies launches innovation department

Rival Labs will seek to experiment with conversational research and identify new features and tools that could help uncover insights faster.

Dale Evernden, founding partner at Rival Technologies, will lead Rival Labs as the new head of innovation. 

Rival Labs has already worked on areas such as artificial intelligence (AI) tone refinement, AI thoughtfulness scores, a scripting co-pilot, an AI summarising tool and an AI tool to follow-up to qualitative open-ended questions.

Andrew Reid, chief executive officer and founder at Rival Technologies, said: “Challenged with delivering high-quality insights faster with less resources, marketing and insight leaders today are recognising that it’s time for change.

“Set up to be agile, this team will enable us to experiment in a systematic and iterative fashion and deliver innovation seamlessly both for our customers and the respondents that participate in their research.”