Retail marketing offered eye-tracking check up

SellCheck marries a neuromarketing eye-tracking software, which analysis each point-of-sale image or other type of marketing message, with insight from a panel of shopper marketing experts who analyse finished marketing material and make recommendations.

It launches in the UK after being tested by brands such as Coca Cola, P&G and Nestle in the US and SellCheck can be used to analyse many different types of shopper material across both instore and online environments, including POS materials both on and off shelf, print ads, web pages, and direct mail.

Peter Chapman, SellCheck director, said: “Brands know the impact that effective point of purchase materials can have on the bottom line, but until now, it’s been a bit of a dark art rather than a measureable science. SellCheck gives marketers a tried-and-tested methodology that not only provides an expert analysis of marketing materials, but also recommendations on making them better before they go to print.”