NEWS9 August 2016
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS9 August 2016
US — A study of researchers working in life sciences and healthcare suggests more and more are embracing big data analytics and new technologies.
The 2016 Life Science Market Research – State of the Market Report by InCrowd surveyed around 100 pharmaceutical and life science researchers on their attitudes towards emerging research approaches, investments, desired innovations and challenges.
Nearly 50% of those surveyed said they agreed that their approach to market research was ‘tech savvy’ or ‘resourceful', and big data analytics topped the list of technologies in which respondents’ organisations had invested (as well as leading on the list of investments they said they wished they could make).
Social media analysis, shorter and more-focused micro-surveys and wearables-based research were also popular areas of investment.
"The sector has always been somewhat slow to adopt new market research technology, until now," said Janet Kosloff, CEO and co-founder of InCrowd.
"The report is a critical first sign that this community agrees that new market research approaches can deliver faster, data-driven business decisions, and they're investing accordingly."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Insight Manager – Quant or Mixed Methods – Bespoke Strategy Consultancy
£36 – 48,000 + Bens
Resources Group
Research Analyst (Portuguese fluency) – Retail Finance Insights Consultancy
£26–34,000
Resources Group
Research Manager – Consumer – Neuro / Behavioural Science
£35,000–£40,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments