NEWS25 July 2016

Research Now unveils in-app media measurement offer

Innovations Media News North America UK

US — Research Now has launched an in-app media measurement solution, part of the ADimension suite of products. 

ADimension allows advertisers and agencies to measure key brand and perception metrics including awareness, familiarity, favourability and intent to purchase. Brands can measure the performance of advertising campaigns across desktops, tablets and mobile devices, and connect this information to a single individual. 

In the UK, Research Now currently has access to over 300,000 unique device IDs on around 110,000 panellists. 

“Research Now is committed to innovation and collaboration within the digital advertising industry, and to that end, we have been working to create a comprehensive media performance measurement platform,” said Research Now EVP, global products and client services, Melanie Courtright.

“In order to have a truly scalable solution, we refined the methodology to meet the latest in-app ad requirements, and today we are pleased to offer the industry a complete solution with the full benefit of the Research Now single source panel sample.”