NEWS20 April 2017

Research Now hires Pappachen for new strategy role

News North America People

US – Research Now has appointed George Pappachen, formerly of Kantar Media, to the newly-created role of executive vice president, corporate development and strategy. 

George Pappachen crop

Pappachen (pictured) was president of global products and executive vice president, strategy and business development at Kantar Media. Before that he was global strategy and business development director for WPP’s Data Alliance. 

In his new role he will assist in developing strategies for the organisation, both corporate-wide and within business units to drive accelerated growth. 

He will also be responsible for ensuring the company ‘stays on the leading edge of the rapidly evolving data-driven and multichannel marketing and market research landscape'. This includes evaluating new geographies and target markets and identifying and pursuing potential acquisitions and partnerships.