NEWS27 August 2009

Research Now gains IT expertise through Computer Weekly


UK— Reed Business Information (RBI) and Research Now have revealed the first fruits of their b2b panel partnership – the KnowIT panel of IT professionals.

Members have been recruited through Reed’s Computer Weekly website and magazine.

RBI’s head of research Diane Lewis said the launch has sparked interest from the other b2b communities that the publisher caters to.

“Being a panel member is proving to be an engaging way for them to express their views about important issues affecting their industry,” she said. “This is certainly an exciting initiative for RBI.”

Research Now CEO Chris Havemann (pictured) described KnowIT as the first in “a family of targeted business-to-business panels”. The two companies began working together last September.