NEWS12 July 2016

Research Now and Lucros partner on shopper insights

News North America Retail

US — Research Now has announced a partnership with Lucros Partners to sell a quantitative shopper insight programme in the US market. 

Lucros Partners is a category management and shopper insight specialist. 

The programme, Shopper Intelligence, is an international, quantitative measurement offer based on interviewing shoppers across categories, brands and retailers. 

"We are excited to partner with Lucros Partners to take this solution to market in the US, as Lucros brings a wealth of shopper and category management expertise to clients," said Will Robinson, VP, Corporate & Product Development at Research Now.

"Shopper Intelligence is a programme we've been supporting globally since 2008, and we are confident that US-focused manufacturers and retailers will receive the same tremendous value experienced by our clients around the world.

"The programme truly underscores our ability to deliver quality insights at a massive scale."