Topp (pictured) was previously at Radius Europe, Middle East and Africa, and played a role in introducing AI-led approaches to the business.

Chris Bland, co-founder at Disrupt Insight, said: “We’re thrilled to welcome Sian to the team. Her curiosity, creativity and ability to fuse tech with human insight is exactly what we’re about. A brilliant addition to the next phase of our journey.” 

Topp added: “It’s a great time to be joining Disrupt – bold ideas and human/tech collaboration is exactly what the market research industry needs, so very excited to contribute to a team focused around these constantly evolving challenges.”