Research industry bodies team up on data and fraud

The campaign will specifically focus on fraud detection, including tackling fraudulent survey completions and outlining fraud mitigation and prevention strategies.

Other major elements of the campaign include data quality in qualitative research, the identification and mitigation of bias, and improvement of the research participant experience.

The organisations will facilitate forums to raise awareness with presentations and discussions by specialists, as well as efforts to create content, standards and training.

Jane Frost, chief executive at MRS, said: “Data is at the heart of what we do and the majority of research agencies in the UK are working to a really high standard, but it’s important we remember that not all data is created equal.

“Poor research can have a catastrophic impact on decision making and, as businesses and organisations across the world face economic, political and social challenges, now more than ever our sector needs to prioritise the delivery of quality data and insight.”

Melanie Courtright, chief executive officer at the Insights Association, said: “These issues are global and persistent and must be addressed in a concerted industry-wide manner.

“We can more effectively and efficiently combat data quality threats by coordinating our efforts.”

Geraldine Proust, head of public affairs and professional standards at Esomar, added: “Esomar is delighted to be part of this collaborative industry effort, working with skilled research professionals to provide the insight and tools to support research users and sustain trust in the collective knowledge that our industry generates.”

Rachel Alltmont, president at SampleCon, said: “Our mission has always been the creation of collaborative and transparent conversation that facilitates the evolution of our industry.

“Today, as an industry, we face the challenge and opportunity to finally join efforts to fortify trust in data insights.”