NEWS16 June 2009

Research 2008: The Great Debate


This event took place on 18 & 19 March 2008

The Research 2008 agenda focused on the demand-side of research and featured major business players on a number of key themes including ensuring transformation, guaranteeing, return on investment, the international insight industry, honing business skills, web 2.0, research practice, research as part of the wider marketing mix, CSR and the impact of social trends. Changing business through better customer understanding.

Conference Proceedings

Conference Proceedings are available for purchase