Reputation Institute hires Wright-Ford as CEO

US – Reputation measurement, management and intelligence services firm, Reputation Institute (RI) has appointed Kylie Wright-Ford as its CEO.

Kylie_Wright-Ford_crop

Wright-Ford (pictured) was previously chief operating and strategy officer for World 50, a private community for senior executives and also worked at Gerson Lehrman Group. She takes over from Tyler Newton, chairman of the board of directors and partner with Catalyst Investors, who was filling the role in the interim.

She will take global responsibility for growing RI’s international presence and developing its tech platforms including its RepTrak Analyzer, launching later this year.

The organisation is also realigning its product portfolio, including launching its CEO RepTrak – a measurement system that assesses CEO reputation among multi-national companies.

Earlier this year, RI acquired Mettle Consulting Group to bring more data science and machine learning capabilities in-house and also opened an office in Sydney, Australia as part of its Asia-Pacific expansion.

She will be based at its Cambridge, Massachusetts headquarters.

Newton said: “Kylie’s background maps uniquely to our mission and she has a great pedigree of success within companies at the same size, scale and growth trajectory as Reputation Institute. We have expanded our global presence to 11 offices, invested in proprietary technology and firmly established ourselves as the authority on reputation.”

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts