Rentrak hails ‘industry first’ data deal with Donovan
The agreement is billed as an industry first and may pave the way for smaller, niche channels whose audiences are not currently counted by currency ratings provider Nielsen to more easily find their way onto media plans.
Rentrak CEO Bill Livek said: “Agencies will now be able to plan, buy and post video-on-demand to linear television, both locally and national, using Rentrak’s TV database currency.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments