NEWS21 May 2013

Radius GMR buys Profile Marketing Research

M&A North America

US — Market research firm Radius Global Market Research (Radius GMR) has bought independent market research network Profile Marketing Research (PMR) for an undisclosed sum.

Effective immediately, PMR will maintain its brand name and office while its founder Judy Hoffman becomes senior vice-president at Radius GMR responsible for generating and leading business out of the south Florida office.

Hoffman said: “Radius GMR and PMR both have impressive teams of senior-level research experts. Having teams with this depth and breadth of experience heavily involved in every stage of a project gives our clients great confidence in our processes and outcomes.”